Your submission was sent successfully! Close

Thank you for contacting us. A member of our team will be in touch shortly. Close

You have successfully unsubscribed! Close

Thank you for signing up for our newsletter!
In these regular emails you will find the latest updates about Ubuntu and upcoming events where you can meet our team.Close

#InternetOfToys – let the toy battles begin

This article was last updated 5 years ago.


Wouldn’t it be great to play with toys and get paid for it? If this sounds like music to your ears, then this blog post is for you. If you are a business person who thinks toys are just child’s play, then you should read on as well! It’s true that Industrial IoT will generate lots of money in years to come but for now uptake is slow. The most exciting innovations no longer come from large industrial corporations rather from makers, smart startups, crowdfunding, etc. At Ubuntu, we want to see more and are impassioned by the prospect of these exciting things, toys, gadgets or whatever you call them.

Smart toys today are rather limited in functionality. At most they have an API, a mobile app or a cloud. Even top of the line smart toys like Lego’s Mindstorms, Sphero’s BB8, Wowwee’s Robosapien X, etc. are still limited to what their manufacturers have envisioned. However, in reality, we all have supercomputers in our pockets that through apps can disrupt taxis, hotels, cinemas, etc. Why can’t we put apps on toys and let our imaginations run wild? That’s exactly why we open sourced snappy Ubuntu Core, to app-enable all type of things and through app stores allow anybody to share their brilliance with the world.

In the past few weeks, we had several partners show their #InternetOfToys inventions. Erle Robotics showed how their app-enabled spider could be used as a voting machine on questions like “Should robots be allowed to have sex with humans?” during Mark Shuttleworth’s keynote as ROSCON. A simple twitter app allowed anybody to make the spider move forward for yes and backward for no. Smart people in the room immediately found out that left and right also worked and our spider became super hyperactive. Another app enabled the spider to live stream whatever it saw on Youtube. Here is what it saw at IoT World Europe.

M2MLabs took a Rapsberry Pi, a BrickPi and Lego Mindstorms to create a robot arm to transport objects. They created their own control app and made it move autonomously. With an app-enabled Lego Mindstorms, what would you build?

Think about other possibilities for the #InternetOfToys. For Instance, adding microphones and speakers to enable toys to communicate or linking social networks so toys become social walkie talkies. Cloud-enabled voice recognition would further enable you to be commander in chief to your own army of toys. Cameras can do object avoidance but also object recognition. Your toy can become the security guard of your castle or look for mice while you are away. NFC allows you to easily configure the toy with your mobile.

Take it a step further and use the #InternetOfToys as a cheap experimentation platform. A communicating toy might allow a psychiatrist to bond with a young mental patient faster because they trust their toys. NFC allows payment processing and recharging contactless wallets. Perhaps people are willing to use voice recognition as a way to authorize payment as well. Building voice payments into a POS would be expensive but adding an app to this week’s cool toy and running a voice payment experiment is quite cheap.

So if you are a serious business person then you should look at the #InternetOfToys as a platform to quickly and cheaply test new and innovative ideas and concepts. Your successes can afterwards be introduced and have applicability in the world of the Industrial IoT. For the rest of us we can all have fun and tell the world we are doing some serious work…

smart start

IoT as a service

Bring an IoT device to market fast. Focus on your apps, we handle the rest. Canonical offers hardware bring up, app integration, knowledge transfer and engineering support to get your first device to market. App store and security updates guaranteed.

Get your IoT device to market fast ›

smart start logo

IoT app store

Build a platform ecosystem for connected devices to unlock new avenues for revenue generation. Get a secure, hosted and managed multi-tenant app store for your IoT devices.

Build your IoT app ecosystem ›

Newsletter signup

Get the latest Ubuntu news and updates in your inbox.

By submitting this form, I confirm that I have read and agree to Canonical's Privacy Policy.

Are you building a robot on top of Ubuntu and looking for a partner? Talk to us!

Contact Us

Related posts

A look into Ubuntu Core 24: Robotics telemetry for your fleet

Welcome to this blog series which explores innovative uses of Ubuntu Core. Throughout this series, Canonical’s Engineers will show what you can build with...

EdgeIQ and Ubuntu Core; bringing security and scalability to device management 

Today, EdgeIQ and Canonical announced the release of the EdgeIQ Coda snap and official support of Ubuntu Core on the EdgeIQ Symphony platform. EdgeIQ Symphony...

Space pioneers: Lonestar gears up to create a data centre on the Moon

Why establish a data centre on the Moon? Find out in our blog.